Create an inspiring hairstyling business without sacrificing your health, your community, or the planet.

The Holistic Hairstylist Course is an 8-week self-paced program to build your holistic business with a focus on health, inclusivity, and sustainability.

FOR A PURPOSE DRIVEN CAREER, THAT ACTUALLY FEELS ABUNDANT.

The Holistic Hairstylist Course is the answer to label overwhelm, manipulative marketing and an uninspiring career. 

Our industry has changed rapidly, with an influx of information, misinformation and confusing marketing. 

Many hairstylists are now realizing that the "education" they have received, was actually more of a sales pitch. 

What ingredients do you actually want? And which are just buzzwords?

Can you have a sustainable business model without losing money?

How do you make sure that your services and pricing are working for everyone who enters your space?

In this 8-week self paced course, you’ll step into the confidence of the ingredients and products you’re using, gain direction and purpose in your business, and create a better world in doing it - for you and your clients.

I'll show you how to work less, and make more, all while feeling excited about your business.

If you’re ready to reclaim your energy and purpose instead of accepting the industry norms, join me.

Your reps have been lying to you...

You've been working with clients, taking the trainings offered to you but then.. what?

You start to have these weird health issues, clients are asking you questions you can’t answer...

So you start to ask questions to your sales reps, about healthier options and the ingredients your clients are talking about.

They tell you 1) not to worry about “those clients”, 2) that what you’re using is fine or 3) that they can sell you more products that are “healthier”.

Now you’re curious… you see someone talking online about how to read labels or maybe some ingredients.

You turn those product bottles over to actually look at the ingredient label and… 🤯🤔😩

These don’t seem great… you recognize one or two and you realize that maybe… your rep was just selling you more stuff.

THEN, you feel overwhelm. Where do you even start?! Who do you trust? Can you get the same results?

You start here. You trust the science. And YES YOU CAN.
Okay I'm in!

Step inside for the full breakdown


⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Thank you Diana for creating this course. I was looking for something to help me gain confidence in communicating with my clients about the benefits of using cleaner products and this course gave me that. The course also taught me about what it means to be a Holistic Hairstylist. I now feel like I can call myself that! Thanks again!" 

Melissa Howard, Graduate 2024

Is this familiar?

You're feeling like your health is suffering because of your career, and you're tired of being exhausted at the end of the week (is that a migraine coming on?).

You WANT to use healthier products (who doesn't?) but it's overwhelming where to start.

Your clients are asking you ingredient questions and you can barely pronounce them much less know how to answer.

You are noticing the impact you're having on the planet (you don't even want to THINK how many foils went in the trash this week) and you wish it could be different.

You don't have confidence in how you're charging for your services. Hourly? Session? Curls? Long and short? It's just not the same as 5 years ago.

And finally, you want to be fully booked, charging what you're worth, and feeling more confident and inspired than ever to be behind the chair.
Get immediate access →

How do I know?

I've been in the hair industry for almost 20 years with a focus on a more holistic approach for the last decade. When I was almost 10 years in the hair industry, I got really sick.

My health ended up collapsing to the point I had to get two surgeries and ended up lung steroids. I knew that I couldn’t continue in my career the same way, so, as a last resort, I decided to start my own business - using products that supported my health rather than made me sick.

My body began to heal and my business grew rapidly. Because I had a holistic approach to haircare, I was in demand, from clients behind the chair to PR companies to photoshoots for haircare brands and content creation.

It allowed me to save 30k in my first year of business, open a dedicated location, start selling products online and more.

It also breathed new life into my career. I wasn't just working the same way over and over, I had a purpose. I was able to become a safe space for the people in my community. I was taking care of the planet WHILE doing the craft I love.

Now, I want that for EVERY Hairstylist.

Health, inspiration, success and more. It's all possible with a simple shift.
I want that too!

Your journey

Awareness

To start, we need to be aware of the industry, ingredients we’re exposed to, and what the stats say consumers are interested in.

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Science Backed Education

Next, we dive into the science, both for what creates health risks, and also what ingredients to move towards. Then, we get into the massive upsides to being a non toxic, inclusive and sustainable (from my own personal experience)

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Empowerment

You’re going to feel empowered with this information, and the path forward becomes much clearer, overwhelm disappears.

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Concept Creation

You get to dream up what your business looks like, what your ideal client looks like, and how you want to show up behind the chair (and I guide you every step of the way).

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Implementation

Then, I’ll show you how to fully implement your plan, and price yourself in a way that works for everyone. 

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Marketing

Finally, we get to understand how to communicate to current and future clients, what you’re all about, and gain new business. This includes concrete ideas for social media, websites and more!

Pricing options

Priced in USD. If you're based in Canada, please contact me for a discount due to the exchange rates.

Gain your confidence back

WITH UNBIASED, HIGH VALUE EDUCATION.

  • Health

    Ingredients in hair care / haircolor / salon safety / detox systems / toxins to avoid / terminology / misinformation

  • Sustainability

    Increased profit margins / waste diversion systems / sustainable salon starter kit / brand partnerships / other ethical considerations

  • Inclusivity

    Hair patterns / age / race / gender / services / pricing / other considerations

  • Business

    Holistic service menu / client experience / healthy boundaries / marketing / communications / systems / social media

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Our industry is really lucky to have such visionaries like Diana. Diana has created an all-encompassing course that is so informative on topics like inclusivity, sustainability, the effects of using hair products with toxic ingredients, and so so much more. I believe every hairstylist should be educated on these topics, because this career is so much more than technical skills to cut, colour and style hair. Taking this course not only affirmed a lot of the practices I was already doing with my career, but it also opened my eyes to so much more. EVERY hairstylist should take this course!!" 

Kristyn Schmerk, Graduate 2024

Course curriculum

    1. Welcome

    2. Meet Your Instructor: Diana Osborne

    3. What to Expect + Best Practices

    4. Planning for Success

    5. Before we begin...

    1. Our Current Industry

    2. Regulation + Safety

    3. Terminology + Marketing

    4. Studies + Data

    5. Clean Beauty Organizations

    6. Module 1 Review

    7. ACTION STEPS

    1. Our Detox Systems

    2. BONUS: Detox Support Guide

    3. The Impact of Toxins

    4. Ingredients + Formulations

    5. Identifying Toxins

    6. Example: Ingredient Search (EWG)

    7. Example: Product Research

    8. Module 2 Review

    9. ACTION STEPS

    1. Holistic Hair Care

    2. Internal Health

    3. Healthy Hair + Scalp (BONUS DOWNLOAD)

    4. Hair Loss

    5. BONUS: Holistic Hair Care Guide

    6. Other Factors

    7. Module 3 Review

    8. ACTION STEPS

    1. Intro to Haircolor Module

    2. Color Regulation

    3. Haircolor Ingredients

    4. Salon Haircolor Safety Guide

    5. Lowering Exposure

    6. Other Haircolor Options

    7. Module 4 Review

    8. ACTION STEPS

    1. Intro (and congratulations!)

    2. Environmental Impact of the Beauty Industry

    3. Business Advantages

    4. Waste Reduction + Diversion

    5. Sustainable Salon Solutions

    6. Other Ethical Considerations

    7. Review Module 5

    8. ACTION STEPS

About this course

  • $1,500.00
  • 67 lessons
  • 5 hours of video content
  • 8 modules
  • self paced

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"A couple big takeaways, again mostly shocked at most testing being done on male subjects as womens' hormone levels are too complex.  Thankful for the marketing/buzz words as its quite easy to get caught up labels, super helpful!" 

Linzi Bishop, Graduate 2024

Meet Your Instructor

Diana Osborne

Holistic Hair Expert

With almost 20 years in the ​hair industry and a decade ​of experience in clean ​haircare, Diana is out to change the world. ​She is a wealth of experience (and passion), from building out a holistic salon, ​launching a successful e-commerce shop, and now as a ​international educator, supporting other business owners to see what is possible.

The future of the industry starts behind your chair.

If you’re ready to reclaim your energy and purpose instead of accepting the industry norms, I’d love to see you inside the course.

Get immediate access →